Customer Lifetime Value Calculator

Formula

AOV × purchase frequency × lifespan

Worked example

50 × 4 × 3 — 600

Quick answer

What does the Customer Lifetime Value Calculator do?

Estimate customer lifetime value from average order value, purchase frequency and customer lifespan.

What is the Customer Lifetime Value Calculator?

Estimate customer lifetime value from average order value, purchase frequency and customer lifespan. Use it when you have the required inputs and want a deterministic, repeatable result with the calculation method visible.

How to use this calculator

Enter the values requested by the tool, keep units and time periods consistent, resolve any validation message, calculate, then review the primary answer together with the displayed formula and supporting values.

Formula and method

This calculator uses the deterministic formula AOV × purchase frequency × lifespan. Enter the required values, then review the displayed substitution and result breakdown to verify the calculation.

Worked example

50 × 4 × 3 600

Common mistakes to avoid

Check units, decimal points, percentages, signs, date/time order, selector choices, and rounding. For important decisions, verify the result against an independent source or qualified professional when appropriate.