Retention Rate Calculator

Formula

(end−new)÷start×100

Worked example

520 end, 40 new, 500 start — 96%

Quick answer

What does the Retention Rate Calculator do?

Calculate retained customers as a percentage after excluding new customers.

What is the Retention Rate Calculator?

Calculate retained customers as a percentage after excluding new customers. Use it when you have the required inputs and want a deterministic, repeatable result with the calculation method visible.

How to use this calculator

Enter the values requested by the tool, keep units and time periods consistent, resolve any validation message, calculate, then review the primary answer together with the displayed formula and supporting values.

Formula and method

This calculator uses the deterministic formula (end−new)÷start×100. Enter the required values, then review the displayed substitution and result breakdown to verify the calculation.

Worked example

520 end, 40 new, 500 start 96%

Common mistakes to avoid

Check units, decimal points, percentages, signs, date/time order, selector choices, and rounding. For important decisions, verify the result against an independent source or qualified professional when appropriate.